Because various businesses offer different products and services, we need to remember that how the customers get
engaged varies from product to product. Like if your product is a to-do app, engaged users must log in daily to add and
complete items whereas, for an invoicing app, users get engaged only once per month. Thus, there aren’t any consistent
definition of engagement across various items or service.
But, ignoring the value of customer engagement for your business gets you at a risk of suffering the consequences in the
long run. So, why is getting the users engaged important?
Usually, most consumers who sign up will only use a product once, especially those with a free trial. This is an unavoidable
reality because if you strip every barrier away from signing up, what you get is a lot of signups that doesn’t necessarily
translate to more customers. You will be able to gain customers as a result of a series of events. They begin as website
visitors to sign up for trials - those who are constantly active and satisfied with the trials may then be willing to pay for a
regular experience - that will then lead to them being your customers. Engaging users is just one piece of the puzzle & yet
it’s frequently ignored
I’ll share with you some of the best tactics to boost customer engagement:
On a daily basis, a prospect is seeing your interface for the very first time. Yet this may be forgotten for teams that are
constantly changing up designs. Three vital roles that your first screen play:
1. Explains how your product works.
2. Motivates users to get started.
3. Tell your users where to get help whenever they need it.
For businesses not doing any of those above will get the user logging out and most likely never to return again. What we
must do to avoid this is to send a welcome messages to greet each new signup personally as a great way for starting
conversations - this will in turn help increase conversions.
The best products have features that aren’t immediately apparent - such as email notifications & alerts, third-party
integrations, export features and keyboard shortcuts.
Most companies try to expose these features either through badly timed email blasts, in FAQs, or documentations that could
be a recipe for disaster.
Always have a message schedule for that gradual promotion of the features you want to offer and end each message by
letting customers know you’re there to help if they have any questions. This is key to getting feedback - helping you tweak
your customer engagement strategy.
The perfect time your users care about new product features or improvements is when they’re using your product, so that’s
exactly where you should be announcing them. In-app messages are way better over ten times than email at engaging your
customers.
There are two types of users in your 30-day trial: one are tyre-kickers who might sign up after seeing some praises on
Twitter or a link on Hacker News. They’re only here to have a quick look around at the solution you’ve created. These guys
aren’t prospects, and will rarely have valuable feedback for you. Never listen to theoretical customers.
And the next are sign-ups who are genuinely interested in using your product but still needs to be nudged towards success.
If you are unsure what success looks like for each customer, you can simply ask them.
Begin boosting customer engagement today with Streamline and by using these four simple tactics you may start to
experience better days for your business. You may also drop us some comments down below for your questions or feedback
and check out our site at Streamline for more valuable information to help you position your business for success.
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